Since 2006, we’ve provided over $1B in financing to help more than 17,000 Canadian small and medium businesses navigate everything from minor cash flow challenges to major financial setbacks.
Through easy-to-access, all-digital financial tools and flexible, personalized support, we help Canadian businesses survive, thrive, and grow to their full potential.
We don’t impose any usage restrictions on our funds, and we let our customers know as soon as they sign up just how much they can borrow. Everything is on the terms of the people who know their challenges best: the owners.
Purpose Investments was founded by Som Seif in 2013 with the mission to build the firm where thoughtful Canadians could invest, by building a modern asset management approach that focused on outcome-oriented investment products and risk management to help clients achieve long-term objectives and realize their true success.
Purpose Advisor Solutions is a wealth technology operating platform enabling the future of independent advisory in Canada. Its technology and process-driven wealth management capabilities empowers in-house and third-party financial advisors to build account management and wealth advisory practices.
Longevity by Purpose is re-envisioning retirement income security for Canadians. The world’s first mutual fund to incorporate longevity risk pooling, like a pension fund, Longevity provides income for life through a flexible and redeemable mutual fund structure for Canadian retirees.
Mario brings over 20 years of experience in technology companies, notably Monster.com, Workopolis, 2020 Technologies and Logibec Healthcare. In recent years he was the CEO of a VC-backed data modeling company and later advised a series of early stage VC -backed firms on commercial and operational strategies. Mario has held senior executive roles in the areas of operations, marketing, product management and sales on an international level.
Jeff joined Driven in 2018, and serves as Chief Financial Officer of the company. He is also the CFO of Driven's parent company, Purpose Financial. Jeff has experience in various sectors of the financial services industry, having previously served as CFO of MCAN Mortgage Corporation, and earlier in his career, CFO of CIBC World Markets. Jeff is a Chartered Accountant and holds a Bachelor of Business Administration degree from Schulich School of Business, York University.
Kim is the Chief People Officer of Purpose and oversees all talent management and organizational development initiatives and programs at Driven. She brings over 15 years of talent leadership experience in startups as well as mature organizations. Kim is passionate about building and fostering innovative, performance driven, diverse and caring company cultures.
Stephane has over 20 years of experience in product development and leadership and oversees the technology direction for Purpose Unlimited. Advocate of Agile & Lean principles, twice a tech co-founder, he previously worked on networking platforms for broadcast & live media, wearable devices, and even the Space Station.
Rahim has joined Driven in 2019 to oversee the Risk and Data Science in order to lead the efforts to manage business and credit risk. He is a seasoned risk management professional in the lending industry focused on unsecured lending products. His work over the past decade has spanned from credit risk strategy, risk systems and fraud, analytics and data science. Rahim has held various risk positions at financial institutions including Goeasy, Equifax and early stage VC-backed firms.
Marie-Christine joined Driven in 2018 and serves as Sr. Legal Counsel and Privacy Officer of the company. Prior to law school, she earned a Bachelor of Business Administration in HEC Montreal. Marie-Christine uses her strong business acumen to provide sound legal advice on a variety of company matters, collaborating with management to formulate efficient, business-minded strategies. Prior to her time at Driven, Marie-Christine served as Legal Counsel for Restaurant Brands International and worked in private practice in litigation and corporate matters, including intellectual property.