Since 2006, we’ve provided over $1B in financing to help more than 17,000 Canadian small and medium businesses navigate everything from minor cash flow challenges to major financial setbacks.
Through easy-to-access, all-digital financial tools and flexible, personalized support, we help Canadian businesses survive, thrive, and grow to their full potential.
We don’t impose any usage restrictions on our funds, and we let our customers know as soon as they sign up just how much they can borrow. Everything is on the terms of the people who know their challenges best: the owners.
Purpose Investments is a modern investment management firm focused on outcome-oriented strategies through traditional, alternative, and direct-origination capabilities. It leads innovation in making pension-style quality investments accessible to all investors, big or small, to help every Canadian realize their goals for meaningful long-term success.
Advisor Solutions by Purpose is creating Purpose's platform solution: a complete end-to-end platform that empowers advisors to begin, grow, and manage their independent business. Its wealth-as-a-service platform simplifies all aspects of the advisory business – client migration, trade execution, portfolio management, and regulatory requirements – and allows advisors to focus on fostering meaningful client relationships.
Longevity by Purpose is a holistic retirement platform that empowers Canadians to view retirement as an opportunity, not a challenge. The Longevity Pension Fund is the world’s first income-for-life mutual fund that helps solve income insecurity for people in retirement.
Driven by Purpose is creating the Financial Operating System (FinOS) for SMBs, enabling clients to operate and grow their businesses more efficiently. Our mission is to build a better experience for small businesses in how they run their business and access capital to support their growth.
Matthew, a seasoned leader with 18 years of experience in sales, operations, and team management, joined Driven in June 2013. Notably, he navigated a lending business through the challenges of COVID-19, ensuring continuous growth and client loyalty. Matthew's transformative leadership was evident in migrating Driven's client portfolio to a cutting-edge digital platform and revamping product constructs successfully. His unwavering dedication to empowering SMBs drives him to set new industry standards, making him the architect of our bright future.
Luis Amorim, our Senior Director of Sales since October 2018, boasts two decades of sales expertise at Driven. His leadership has driven transformative change, cultivating a thriving sales culture and boosting revenue. Luis's emphasis on employee satisfaction, reflected in our impressive eNPS, and his dedication to high CSAT scores showcase his pursuit of excellence. With strategic vision and industry acumen, he sets the gold standard for success in our sales department, making him an invaluable leader.
Rahim joined Driven in 2019 to oversee the Risk and Data Science in order to lead the efforts to manage business and credit risk. He is a seasoned risk management professional in the lending industry focused on unsecured lending products. His work over the past decade has spanned from credit risk strategy, risk systems and fraud, analytics and data science. Rahim has held various risk positions at financial institutions including Goeasy, Equifax and early stage VC-backed firms.
Stephane, a veteran with over 25 years of product development and leadership experience, joined Driven in July 2021. As the driving force behind Purpose Unlimited's technology direction, he champions Agile and Lean principles. Stephane's impressive background includes co-founding tech companies twice and contributing to projects ranging from networking platforms for broadcast and live media to wearable devices and even the Space Station.
Marlo, who joined Driven in July 2023, is a proven leader in transforming teams and devising strategic solutions for business strategy, legal, and operational risks across diverse business models. From Fortune 500 giants to pre-seed startups, she excels in building high-performing teams that innovate and collaborate to solve complex challenges. Her expertise spans wealth, banking, asset management, and capital markets. Marlo's accolades include the Lexpert Top 40 Under 40 award in 2016 and nominations for the Canadian General Counsel Award (litigation category) in 2016 and IIAC Top Under 40 in 2018.
