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The balance magazine/

How to Retain Customers and Advocate Growth for Your Small Business

How to Retain Customers and Advocate Growth for Your Small Business
April 12, 2023

Customer retention is a crucial aspect of any small business strategy. It’s the process of retaining existing customers and encouraging them to continue doing business with your company. It’s no secret that it’s more expensive to acquire new customers than it is to retain existing ones.

You’ve poured your heart and soul into creating your product or service, so having devoted customers who will keep coming back for more is the key to success in today’s competitive market. 

So how do you get customers to stay?

Retaining existing customers should always be top-of-mind when it comes to growing your business. Fortunately, with some effort and thoughtful planning,you can ensure that satisfied customers stay loyal to your brand—and even become advocating fans! Loyal and happy customers do a lot to help you grow your business – they share positive word of mouth in your community which goes a long way in helping grow your business. 

In this article, we’ll explore various customer retention strategies that small business owners can use to keep their customers happy and loyal.

  1. Communication is key

Communication is crucial in any relationship, and the relationship between a small business and its customers is no exception. By keeping an open line of communication with your customers, you can learn about their needs, concerns, and preferences. You can communicate with your customers through a variety of channels, including social media, email, phone, and in-person interactions. Also, don’t keep them waiting. Make sure to respond promptly and professionally to any customer inquiries or complaints, as this can go a long way in amplifying trust and loyalty. 

  1. The customer is always right 

Customer service is a critical component of customer retention. By providing excellent customer service, you can create a positive experience for your customers and foster long-term loyalty. Think of the last time you received excellent customer service – authenticity and care in customer service goes a long way. Make sure to train your staff to be courteous, knowledgeable, and helpful. Again, part of customer service is having an open door policy so make sure your customers can reach out to you via phone, email, chat, and social media. Additionally, you can establish a customer service policy that outlines your commitment to resolving customer issues promptly and effectively.

  1. Create loyalty or offer loyalty programs

Loyalty programs are an excellent way to reward your customers for their continued business. They can range from simple punch cards that offer a free item after a certain number of purchases to more complex programs that provide exclusive perks. When designing your loyalty program, make sure to consider your customers’ preferences and behaviors. You can also use data analytics to track customer behavior and adjust your program accordingly. 

For example, if you own a coffee shop, you could offer customers who frequently order lattes a loyalty card that rewards them with a free latte after every ten purchases. This shows your customers that you value their business and appreciate their loyalty.

  1. Social Media Engagement/ Stay on top of your socials

Social media continues to help business owners engage with their customers and build relationships. Stay on top of your social media game by being aware of relevant trends so you can leverage them to create content for your business and customers. Trends and current affairs are something you’ll always have in common with your customers.  Consistency goes a long way, so by posting relevant content and engaging with your customers through comments and messages, you can create a bond with them. Social media engagement also creates a strong online presence and establishes a sense of community with your customers. 

It's important to remember that customers are more than just monetary purchases - they contribute to the growth, reputation and longevity of your business. Even if you only adopt one of the strategies mentioned above at a time, it will help your business stay connected to customers and create a lasting impact.  By investing the time into building strong relationships with your customers, you are ultimately investing in the success of your enterprise. Now is the time for you to start improving customer retention - get out there and make an impact!

Of course, you can’t retain customers if you haven’t attracted them in the first place! Check out lead generation strategies: how to find new customers.

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