At Driven, we’re proud to work with Canadian small businesses that make their communities stronger, more vibrant, and more inclusive. And what better time to reflect on this than during Pride Month, a celebration of 2SLGBTQIA+ communities, their achievements, and the ongoing work for equality.
Whether you’re a part of the 2SLGBTQIA+ community or an ally, Pride Month is a fantastic opportunity to show your support, connect with customers, and make a meaningful difference while staying true to your brand values. Here are some ways small businesses can get involved and spread the love!
Why not use Pride Month as a reason to lift up other small businesses? Whether it’s sourcing from 2SLGBTQIA+-owned suppliers, featuring local artists, or partnering for a special product or promotion, your support can go a long way.
🧠 Idea: Co-host an event or pop-up with a queer-owned business. Double the audience, double the impact!
It’s easy to throw up a rainbow version of your logo, but true support means action. Consider donating a portion of sales to local 2SLGBTQIA+ organizations, volunteering as a team at Pride events, or offering your space for community initiatives.
🧠 Tip: Share your commitment transparently with customers (for example, “We’re donating 10% of June profits to [Local2SLGBTQIA+ charity].”)
Pride is also about learning and growing together. Use this month as an opportunity to hold a team lunch-and-learn on inclusivity or invite a guest speaker.
🧠 Bonus: This helps build a workplace culture where everyone, from staff to customers and partners, feels welcome year-round.
Pride Month is full of parades, festivals, and markets. Look for ways your business can join in, whether it’s having a booth, sponsoring an event, or simply showing up in support.
🧠 Low-cost idea: Decorate your storefront or website and share photos of your team enjoying Pride events on social media!
Pride doesn’t end when the calendar flips to July. Think about how you can bake inclusivity into your business practices long-term, whether that’s reviewing policies, offering gender-inclusive forms, or supporting 2SLGBTQIA+ causes throughout the year.
We know small businesses are the heart of Canada’s communities, and your support can create real change. Pride Month is a perfect reminder that inclusivity and allyship aren’t trends. They’re commitments we can live out every day.
So go ahead. Be loud, be proud, and make a difference. Your customers and your community will love you for it.
👉 Need help funding your next big idea or community initiative? Driven is here to support small businesses like yours every month of the year. Let’s grow together.
Advice and research for Canadian small businesses from our expert team
